Zhu Hongni

Chairman and Managing Director

Ascention has always played a long-term game by investing under a prudent management. This means we execute our current operating plans with discipline, while at the same time positioning our business for the future. No matter what challenge we have faced on our journey, we always stay the course and continue to take our business forward.

As our primary growth engine, our core business includes the investment management, management consultancy and advisory we have traditionally provided to our clients. We have taken significant steps to renew and refresh our core business, and it is now as vibrant as ever, making it a powerful differentiator in the marketplace.

In new initiatives and businesses, we are investing in assets that essentially wrap around our core business and have the potential to become billion-dollar businesses for us. Finally, we will drive growth through geographic expansion. Strategic growth markets such as the China, Indonesia and India, will be our initial focus, with untapped geographies to follow. This is about introducing Ascention to a whole new set of clients and investors in a whole new set of markets, as well as providing consistent service wherever we operate.

Looking ahead, we are confident that Ascention is well positioned to capture the growing opportunities in investment and financial industry. We navigated the past several years through an extremely challenging time and emerged a better and stronger company. It is an exciting time for us and we are ready to power Ascention into the future.

Our Management Team 

Zhu Hongni - Chairman and Managing Director 

Zhu, aged 55, Chinese citizen, is the Chairman and co-founder of AscentionGroup, and currently directs the strategic development and investment of the group’s private asset management businesses. Having an extensive financial and business background, Zhu formerly holds prestigious position at various investment and private equity firm in China with over 30 years of experience. 

Deborah Lo - Director

Deborah, aged 50, is the Ascention’sinvestment specialist in Southeast Asia. She directs the strategic development and investment of group’s business in Southeast Asia region. Deborah has joined Ascention for more than 10 years and prior to her involvement in our key management team, she has worked at major financial institutions with more than 15 years experience in structured finance, financial advisory, fund raising, debt restructuring and private equity investments.

Zhu Hongni - Chairman and Managing Director 

Zhu, aged 55, Chinese citizen, is the Chairman and co-founder of AscentionGroup, and currently directs the strategic development and investment of the group’s private asset management businesses. Having an extensive financial and business background, Zhu formerly holds prestigious position at various investment and private equity firm in China with over 30 years of experience.